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Doug Cole is the founder of Because Coffee and the Myth & Legend café brand.
His coffee journey began in 2016 with Acoustic Coffee Roasters in Ohio, leading to the launch of Because Coffee in Dawsonville, GA, in 2019. What started as a small roastery has since grown into the Myth & Legend brand, with café locations in Cumming, Johns Creek, Clarkesville, and St. Augustine, FL.
Myth & Legend is built on the idea that stories—myths, legends, and personal experiences—connect people.
Doug sees his cafés as community hubs where people gather to enjoy great coffee and share their lives.
The biggest challenge has been maintaining strong connections with staff and customers across locations.
Doug’s solution? Empower his team and invest in people, allowing him to stay engaged and grounded.