Because Coffee

Why do we do coffee? Because we love coffee and we love people! Because Coffee was started in North Georgia by six friends. Five who love coffee and one who pretty much hates coffee (we forgive him though…kinda). We are focused on leveraging our skills and interests to make a difference in causes that are bigger than we are. Coffee is always a part of how we get stuff done, so we had this great idea to roast our own coffee and create a new avenue to help others.



Doug first discovered specialty coffee at a street fair & he’s been a coffee geek ever since. He gets super excited about all the random stuff he finds and likes, and enjoys jamming on the guitar for his kids at bedtime each night.

His personal favs are mostly light roasts, but he enjoys any coffee that’s got some complexity (He’ll always drink any coffee that’s offered to him).

The Official BC Spotify Playlist

Eddie Wilson

Coffee aficionado

Eddie turn ideas into reality (aka The Founder). He’s got an an unusual balance of big vision & compassion for people.

He enjoys making coffee origin trips & uses a smart mug in his office (he’s so fancy). Also, Eddie wears lots of hats. You can find out more online.

Eddie graduated from The Ohio State University School of Broadcasting with a degree in Broadcast Sales and Marketing. He studied marketing at Georgia Tech and business management at Emory University. He is now the President of Affinity Worldwide and speaks at business conferences across the country.

Mr. X

Coffee convert

Mr. X was anti-coffee for many years. Growing up in a coffee desert he didn't have access to good coffee. He resented people who talked about their love for coffee. But, Mr. X met Doug Cole. Mr. X's heart grew three times larger when he sipped his first cup of glorious Because Coffee. It was not enough to turn him into a believer but at least he doesn't try to crush our coffee hopes and dreams anymore.

Here's a few facts that Mr. X has given to share...getting stuff done is my middle name. Also, I'm always good at delivering the goods in a really good way. If you care, I like to travel & vacation with family, play sports, help kids kill it on science projects. I take my coffee with too much cream and sugar. That is all.

Tim Brennan

Minister of Culture

Tim likes to hang out with his fam, coach, teach, read, drive his Jeep, cheer on Cleveland sports, and drink coffee.

Tim always picks up new coffee wherever he goes & he always gets stopped by the TSA for having coffee in his luggage. Tim was saying “because coffee” long before Because Coffee was born. Tim is so OG.